As a SEO specialist, you need to know how to use search engine optimization (SEO) to improve your ranking on Google. Nowadays, many entrepreneurs often have many misconceptions about SEO.

This article will highlight some of the common misconceptions about SEO and how you can use them to take your digital marketing to the next level.

1. SEO is only about links

Search engine optimization is more than just links. Many entrepreneurs have a misconception that only buying links can help improve their ranking on search results.

Unfortunately, this is not the case. Link quality is more important than quantity. A single backlink from a high-quality website is better than hundreds of low-quality links.

2. SEO is a One-Time thing

Search engine optimization requires consistency. You should optimize pages, drive traffic, attract links, and enhance your site’s overall structure regularly.

Remember that SEO is an active process and not the end goal.

3. SEO is effective than publicity

There is more to SEO than just having a well-optimized website. Even when you are getting a decent amount of organic traffic, you need to focus on publicity as well.

People have access to countless results, and unless they know your business, it is highly likely they will pass right by you.

4. Guest blogging doesn’t work

Guest blogging is a powerful SEO tactic if you consistently create high quality content on your website.

Google rewards sites that provide useful content that help people solve their problems. Guest blogging can help publicize your blog when done correctly.

5. Content marketing replaces active SEO

Today, it is quite impossible to get customers without quality content. However, expert content marketers also need the help of SEO professionals. Producing quality content and best SEO practices go hand in hand if you want to improve your rank on the search engine. If you’re looking for a hands-on marketing services, then you need the services of Local Web Solutions. They are the best in SEO and content marketing

SEO is an integral part of any digital marketing campaign. A business should always strive to implement better SEO practices to get better ranking on the search engine.